Preferences for Commercial Strawberry Drinkable Yogurts Among African American, Caucasian, and Hispanic Consumers in the United States

Drinkable yogurt discussion guide used for focus groups.

Principal component biplot of descriptive sensory analysis of strawberry drinkable yogurts. Numbers represent drinkable yogurts (Table 2); underlined numbers are those chosen for consumer testing. PC = principal component.

Overall liking profiles of each ethnic group. Bars represent standard deviations of the means.

Overall liking profiles of the separate consumer clusters identified by 2-step cluster analysis (TCA). Bars represent standard deviations of the means.

Correlation biplot of descriptive attributes for consumers in cluster (group) 2 using the partial least squares model. Principal component (PC) 1 explains 44%; PC2 explains 35%. Attributes are descriptive attributes (Table 1). Circles indicate each consumer in group 2. Attributes underlined are those significantly associated with consumer liking.

Discriminant plot demonstrating 92% correct allocation of consumers into 3 distinct clusters.