Comparison of two methods to explore consumer preferences for cottage cheese

Group discussion guide used in qualitative multivariate analysis.

Principal component (PC) 1 and 2 biplot of descriptive analysis of cottage cheese flavor attributes. Cottage cheeses are represented by treatment (Trt) number (Table 1). Underlines denote cottage cheeses selected for consumer testing.

Principal component (PC) 1 and 2 biplot of descriptive analysis of cottage cheese texture attributes. Cottage cheeses are represented by treatment (Trt) numbers (Table 1). Underlines denote cottage cheeses selected for consumer testing.

Perceptual map generated by consumers (n=12) in the qualitative multivariate analysis tableclothing step using sensory attributes and price. Duplicate treatments indicate controversial products.

Perceptual map generated by consumers (n=12) in the qualitative multivariate analysis tableclothing step using nutrition and usage. Duplicate treatments indicate controversial products.

Cottage cheeses averaged across all consumers and then separated by segment. Mean overall liking scores for each consumer segment. Treatment numbers refer to cottage cheeses. Bars indicate 95% confidence intervals of the mean. Products were scored on a 9-point hedonic scale where 1=dislike extremely and 9=like extremely.